“SEO” refers to "search engine optimization", which is the process of optimizing a website so that people can easily find it via search engines like Google. Keep in mind that people are searching for that particular phrase because they want to know more about it or potentially buy it, so gearing your content to match that demand just makes sense. You’ll get more clicks if you do, and it's what our company specializes in.
Here’s a quick list of steps you'll need to take to optimize your website for search engines:
Here’s a quick list of steps you'll need to take to optimize your website for search engines:
- Keyword Research: If you want to get more traffic to your website, it’s best to look into which keywords are both relevant to your product or service, and popularly searched. This way, you can focus on keywords which have a high volume of searches– or to put it another way, write about topics that people are already searching for.
- Keyword Optimization: Finding specific locations within your text to put keywords can greatly impact the effectiveness of them. It has to be included organically in the text for it to have the maximum effect.
- Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site read your content and navigate between pages effectively.
- Content Promotion: Increase visibility to your website's content by sharing it on social networks and building a network of links to your content (both internally and from external sites). This leads to increased relevance in search engines.
SEO content can be included in a variety of outlets:
- Product Pages – A product page can serve as both a SEO tool and content for your readers .
- Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging, and they can be a great way to build some online relivance for your site. (Keep in mind that blogs can be used to host any content in this list.)
- Articles – relivant news articles, interviews, tutorials.... This is the content you’ll find on News sites and can be a great source of click throughs and a solid basis for a readership
- Lists – A list is like an article, but having such simple content makes it easier for search engines to scan. These types of titles get more clicks when they are found in search results or in social media feeds.
- Guides – A guide is a long piece of content that explains in detail how to do something.
- Videos – In general there are fewer videos on the web than pages of text; consequently, it can be faster to get on the first search results page by creating a video vs. an article.
There has been a lot of research that shows that search engines favor in-depth content of at least 2,000 words — we’ve seen this work for ourselves, and we would like to see that for you.
So what does SEO do for me?
The biggest advantage to getting into targeted marketing is knowing that your company is maximizing it's ability to bring people to your site. Many businesses haven’t come to the realization that the content on their website has a massive impact on how search engines see their site, and this directly impacts the traffic that comes to their site from meaningful clients in their area.
Many people don't realize how powerful SEO is for their brands. By optimizing your site to display the products and services you offer in a meaningful way means that customers are more likely to contact your company- as well as give your site a set of built in keys that define your site to search engines by those key terms, thus making your site relevant to people searching for what you sell.
Your brand deserves to be where the customer is, and that’s our specialty. Based out of Toronto, Ontario, our Online Marketing company is ready to help you Find the clients that are already looking for what you're doing, so when they find your site, they are more likely to contact you and do business with you.
The biggest advantage to getting into targeted marketing is knowing that your company is maximizing it's ability to bring people to your site. Many businesses haven’t come to the realization that the content on their website has a massive impact on how search engines see their site, and this directly impacts the traffic that comes to their site from meaningful clients in their area.
Many people don't realize how powerful SEO is for their brands. By optimizing your site to display the products and services you offer in a meaningful way means that customers are more likely to contact your company- as well as give your site a set of built in keys that define your site to search engines by those key terms, thus making your site relevant to people searching for what you sell.
Your brand deserves to be where the customer is, and that’s our specialty. Based out of Toronto, Ontario, our Online Marketing company is ready to help you Find the clients that are already looking for what you're doing, so when they find your site, they are more likely to contact you and do business with you.